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Vietnamese users check the phone 150 times a day

It is one of Google's statistics on the habits of mobile users in Vietnam.

In an exchange of mobile commerce was held in HCM City, the experts made the analysis and comments on trends in the development of e-commerce, online trading.

Mr. Nitin Gajria - Google Vietnam director said, the advent of mobile devices has created a major shift in consumer habits. Based on Google's measurement table in Vietnam, an average day, a person will hold the phone up and see about 150 times, which is more than 10 times per hour.

According to statistics from Google, 60% of users fall asleep by the smartphone, 18% would rather not shower but could not use the phone for 1 week. Besides, almost 24 hours a day, users watching videos on YouTube than watching TV all (except for a short period in the early morning and late afternoon).

"These data have a huge impact on the mobile commerce and mobile advertising, where businesses can take advantage and seize every moment in time users search for content, communication "Mr. Gajria evaluate the potential of mobile commerce, and emphasized the potential of mobile video to impress customers.

Besides, identified mobile commerce will be the development trend in Vietnam focus on the future, the experts participated in the discussions and share an overview of the market and the practical experience when application of this model in Vietnam.

Representatives Lazada adds, mobile commerce is currently the focus of development in this company when they realize the value of goods traded over the phone nearly 60% of the total trading value. In this trend, in addition to the web version, they are pushing the development of mobile applications, even the newly priority updates for applications before putting them into the web version.

Experts in discussions with the same evaluation: With the investment and development of many businesses simultaneously as the present time, mobile commerce promises to continue booming, becoming one service method increasingly popular to meet the diverse needs of consumers in the near future.



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