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Lazada turn Vietnam is selling?

After Easy Taxi, Zalora Foodpanda and, in turn, the final brother in the family Rocket Internet in Vietnam to prepare "to go"?
A source close said Lazada sale process has started long ago. Currently, Lazada the last representative of Rocket Internet in Vietnam and sold his business after completion, Rocket Internet will "regress completely" from the Vietnam market.
This is bad news for the sector funny e-commerce in the country. Lazada is currently the site of the top e-commerce in Vietnam, with about 400,000 products with sales of 6,000 houses.
With powerful capabilities and stylish foreign investment rushing first time, many people thought would make a big Lazada.
However, even foreign giants will not "stand the heat" with e-commerce in Vietnam. These moves in turn draw EasyTaxi, Foodpanda, and finally Zalora Lazada in Vietnam shows Rocket Internet was no longer interested in what this market.
The e-commerce in Vietnam requires long-term investment, at least 5 to 7 years to think about payback is discouraging to businesses in this area. This is also contrary to the principle of massive investment, quick victory of Rocket Internet.
The departure of two, and possibly three names upcoming German technology firm showed that their strategy is not consistent with the Vietnam market.
In addition, there is Rocket Internet is also expected to sell off all of its international Lazada array. Most likely, will be on hand Lazada international technology enterprise in China.


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